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Google announced that they are making two significant changes to its search algorithm for ranking the mobile search results.

Mobile-Friendly Web Sites To Rank Better In Mobile Search 

Google said that on April 21, 2015, Google’s mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google said this algorithmic change will have a “significant impact” in the mobile search results, impacting all languages worldwide, this is expanding on its mobile ranking demotion algorithm launched back in 2013.

Google also said “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Why not now? Google wants sites to prepare; so, you have a couple of weeks to get your websites being mobile-friendly. Google told us it had been experimenting with mobile ranking factors recently, and now it is here.

Mobile Apps That Google Indexes To Rank Better In Mobile Search 

Google further said that starting right now, apps that are indexed by Google through App Indexing will begin to rank better in mobile search. Google said this only will work for signed-in users who have the app installed on their mobile devices, which means only Android apps today. Google explained this “may now surface content from indexed apps more prominently in search.”

Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.

But, how will this affect my site?

First, if you don’t know what can happen if your website is not “friendly” to phones and tablets, the first consequence is the loss of traffic. For example, fewer visits, less sales, fewer customers, less advertising revenue, minus your restaurant reservations, etc.

A web is “mobile friendly” as long as the page matches the resolution and usability of tablets and smartphones. When a mobile user visit a not “mobile friendly” page, continuously needs zooming to read the texts. It will also be necessary for menu buttons/links, sufficient separation between them so that the visitor finger will not touch the wrong button/link and go to the wrong page. In conclusion, the sites must have a responsive design.

Are you ready?

To prepare, you can use Google’s mobile usability reports and the mobile friend testing tool.
If you want how to test and improve your website, visit our post:

IS YOUR WEBSITE OPTIMIZED FOR MOBILE DEVICES?
Here you will find the tools and advice to get your websites ready.

Any question contact us here or in the social networks!